There is no specific textbook assigned for the course, but here are some references that you can refer to:
- “Disciplined Entrepreneurship” by Bill Aulet
- “The Lean Startup” by Eric Ries
- “Zero To One” by Peter Thiel
- “The Founder’s Dilemmas” by Noam Wasserman
- “The 1-Page Marketing Plan” by Allan Dib
- “Crossing the Chasm” by Geoffrey A. Moore
- “How Google Works” by Eric Schmidt and Jonathan Rosenberg
- “Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead” by Laszlo Bock
- “Business Model Generation” by Alexander Osterwalder and Yves Pigneur
- “Venture Deals” by Brad Feld and Jason Mendelson
- “The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change” by Stephen R. Covey