Book References

There is no specific textbook assigned for the course, but here are some references that you can refer to:

  • “Disciplined Entrepreneurship” by Bill Aulet
  • “The Lean Startup” by Eric Ries
  • “Zero To One” by Peter Thiel
  • “The Founder’s Dilemmas” by Noam Wasserman
  • “The 1-Page Marketing Plan” by Allan Dib
  • “Crossing the Chasm” by Geoffrey A. Moore
  • “How Google Works” by Eric Schmidt and Jonathan Rosenberg
  • “Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead” by Laszlo Bock
  • “Business Model Generation” by Alexander Osterwalder and Yves Pigneur
  • “Venture Deals” by Brad Feld and Jason Mendelson
  • “The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change” by Stephen R. Covey

Web Resources